Digital marketing has overtaken traditional marketing channels for some time, largely because the internet allows businesses to interact directly with their target audience. Customers have also grown accustomed to interacting directly with the brand on their own terms. Having a choice of how they interact is beneficial to both brand and customer.
The affordability of digital marketing is an equally important factor when compared to traditional mediums, especially for small businesses and start-ups. It allows businesses to communicate to a wider audience for a fraction of the cost than traditional television or radio ads.
Greenleaf will develop digital marketing strategies and campaigns relevant to your business and target audience through affordable and effective channels.
Email is not dead, although the General Data Protection Regulation (GDPR) did a good job of reducing the size of many businesses email databases. Email continues however to be low cost and instant and allows you to communicate directly with your customers knowing you have their consent. It is important to communicate interesting and engaging information though - it's not enough to simply send out glaring sales messages.
Here's how we can help:
In our opinion, social media is a critical business tool. You don't need to look far to find a business that has developed and grown solely through social media, so if you don't have a plan, now's the time to start.
Unlike email marketing, social media not only allows you to communicate directly with your existing customers but with potential customers too. It allows you to promote your brand and its values. Customers choose how they want to interact with you on social media, the communication is on their terms, and when it comes to social media advertising, your money goes a long way. Campaigns can be tested and refined, ensuring you get value for money.
Each project is different, which is why we don't offer off the shelf solutions with a menu of prices. We work on a time and materials basis and would be happy to discuss your project and provide you with a quote.