Influencer marketing may be seen as today's buzz phrase, but it is the one strategy that for many is managing to cut through the noise. A well-executed IM strategy can help position your brand as an authority in its industry and help change perceptions by associating with well-chosen individuals.
Influencer marketing is not a quick sales tool. It's not about picking the individual with the largest following and exchanging money. Yes, it can help increase your social media following, and draw new traffic to your website, but it's important to understand that it's not about a quick sale. IM is not about celebrity endorsement either. Influencers spend time and effort nurturing their own brand, and therefore they care about who they associate themselves with. In many cases, they have built a following who they connect with on an emotional level and with whom they have a trusted relationship. This is where the true value lies.
