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Search EngineOptimisation (SEO)

Search Services

The best way to get your website found by search engines is organically. Good construction, the inclusion of quality, regularly updated content and having other appropriate websites linking to your site will give the site a good chance of being listed early for your key words and phrases.

By focussing on these aspects you will have satisfied 80% of your organic SEO strategy with the other 20% being made up of a variety of factors, including things like blogging and various social media platforms. SEO isn't just important for larger businesses; small businesses ranking well for local, geographic searches can both increase levels of business and significantly reduce costs by removing the need for more expensive, traditional advertising. Depending on the nature of the product or service, this can open up whole new markets that were previously out of reach. Our search engine optimisation service will either help you understand the opportunities these areas present or we can completely manage those aspects on your behalf. In terms of paid online advertising channels, with Google Adwords campaigns you can pay to have your site seen within the sponsored links sections of a Google search for certain keywords and phrases. We can help establish the most commonly used words, phrases and terms that prospective customers may use to search for your business and build advertising campaigns accordingly. This information is invaluable when it comes to organically improving the ranking of your site. Of course, any online advertising campaign needs to generate sales and our service also includes setting up measurement tools so that you can clearly monitor the effectiveness of any campaign you run. All of Greenleaf's websites are SEO optimised to a basic level as part of the build. This does not, however, include any on-going SEO services outlined above, which is charged at an hourly rate.

Pricing

Each project is different, which is why we don't offer off the shelf solutions with a menu of prices. We work on a time and materials basis and would be happy to discuss your project and provide you with a quote.

Let's Talk

Your Privacy: Our General Data Protection Regulation Compliance Statement

Greenleaf Consulting
Titty Hill Farm
Iping, Midhurst
West Sussex GU29 0PL
Tel: 01428 741937
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

At Greenleaf Consulting we are committed to safeguarding and preserving the privacy of our visitors.

This is a statement of the General Data Protection Regulation compliance policy that is adopted by Greenleaf Consulting for delivering our services. Greenleaf Consulting will, when delivering these services, collect and use personal information only which is relevant to the work that we are undertaking and which will be controlled, stored and processed in accordance with the General Data Protection Regulations (GDPR), howsoever it is collected, recorded and used; whether it be on paper, in electronic media form (e.g. in a computer system), or recorded by other means.

We consider the lawful and correct treatment of personal information by the company as critical in maintaining the confidence of our clients; we therefore manage and process personal information lawfully and correctly.

We do update this Policy from time to time so please do review this Policy regularly.

What is personal information?

Information is defined under the GDPR as being Personal Information if any of the following criteria are met:

• Can a living individual be identified from the data, or, from the data and other information in the possession of, or likely to come into the possession of, the data controller?
• Does the data “relate to” the identifiable living individual, whether in their personal or family life, business or profession?
• Is the data “obviously about” a particular individual?
• Is the data “linked to” an individual so that it provides particular information about that individual?
• Is the data used, or is it to be used, to inform or influence actions or decisions affecting an identifiable individual?
• Does the data have any biographical significance in relation to the individual?
• Does the data focus or concentrate on the individual as its central theme rather than on some other person, or some object, transaction or event? 
• Does the data impact or have the potential to impact on an individual, whether in a personal, family, business or professional capacity?

We adhere to the Principles of Data Protection, as set out in The Data Protection Act 1998 and the General Data Protection Regulations (GDPR) 2018.

Principals of collecting personal data

Specifically, these Principles require that personal information:

• Shall be processed fairly and lawfully and, in particular, shall not be processed unless specific conditions are met.
• Shall be obtained only for one or more specified and lawful purposes, and shall not be further processed in any manner incompatible with that purpose or those purposes.
• Shall be adequate, relevant and not excessive in relation to the purpose or purposes for which they are processed.
• Shall be accurate and, where necessary, kept up to date.
• Shall not be kept for longer than is necessary for that purpose or those purposes.
• Shall be processed in accordance with the rights of data subjects under the Act.
• Appropriate technical and organisational measures shall be taken against unauthorised or unlawful processing of personal data and against accidental loss or destruction of, or damage to, personal data.
• Shall not be transferred to a country or territory outside the European Economic Area unless that country or territory ensures an adequate level of protection for the rights and freedoms of data subjects in relation to the processing of personal data.

Collection of data

Greenleaf Consulting will, through appropriate management and by strict application of criteria and controls:

• Observe fully the conditions regarding fair collection and use of information.
• Meet its legal obligations to specify the purposes for which information is used.
• Collect and process appropriate information and only to the extent that it is needed to fulfil operational needs or to comply with any legal requirements.
• Ensure that the quality and accuracy of information used is adequate and is maintained.
• Apply strict checks to determine the length of time information is held and that it is stored for no longer than is necessary.
• Ensure that the rights of people about whom information is held are able to be fully exercised under the Act and Regulations. These include: the right to be informed that processing is being undertaken, the right of access to one’s personal information, the right to prevent processing in certain circumstances and the right to correct, rectify, block or erase information.
• Take appropriate technical and organisational security measures to safeguard personal information.
• Ensure that personal information is not transferred abroad to countries to which transfers are not permitted under the GDPR.

Storing your personal data

All information storage and processing systems used by Greenleaf Consulting are designed to ensure that:

• Everyone handling, managing and working with personal information understands that they are contractually and legally responsible for following the GDPR and good data protection practice.
• Everyone handling, managing and working with personal information is appropriately trained to do so.
• Everyone handling, managing and working with personal information is appropriately supervised.
• Anyone wanting to make enquiries about personal information knows how to do so.
• Queries about personal information are promptly and courteously dealt with, in accordance with the GDPR.
• Methods of handling, managing and working with personal information are clearly described.
• A regular review and audit is made of the way personal information is managed.
• Methods of handling, managing and working with personal information are regularly reviewed, assessed and evaluated.
• The performance of the methods and process is regularly reviewed, assessed and evaluated.

GDPR compliance policy for marketing and general information

Information processing - general

We do not undertake automated decision making about or profiling of personal data.

Data subjects have a right, as set out in the GDPR, to obtain the personal information which is stored and used by us, and can obtain this information by contacting the Data Protection Officer whose details are given in this document. The data comprising the personal information will be delivered to the data subject in a secure manner and in a format which is readily accessible using common proprietary data access tools (such as word processor document or spreadsheet viewer programs).

What information we collect

We acquire and use information relating to commercial organisations and individuals for use in our marketing and sales activities.

Our clients provide some of this information directly to provide services or when contacting us for the purposes of making an enquiry.

We also obtain information by recording how persons use our website by means of embedded technology such as cookies, and by receiving written enquiries and usage data from relevant forms hosted on our website.

If you are requested by us to provide your personal data, you may of course decline to do so. However, if you do choose not to provide data that is necessary to enable us to provide a service to you, we may not be able to deliver that service to you.

The information that we obtain may be dependent upon the nature and context of your enquiry. The information that we may ask to collect in order to fulfil our service can include the following:

Name and contact data
We collect your first and last name, postal address, phone number and e-mail address.

Demographic data
We may on occasion collect data about you such as your profession, country and preferred language.

Location data
Our online services may obtain imprecise location data: e.g. a location derived from your IP address or data, that indicates where you are located with low precision, such as at a city or postcode level.

Content
We may collect the content of any data files and communications that you may send us in the course of a project, together with any physical documents that you may give us when these are necessary to provide you with the service you have purchased. Data we collect may include:

• the address, subject line and body of an email
• text or other content of an instant message
• audio and video recording of a video message or attachment
• audio recording and transcript of a telephone call or voice message you send to us or receive from us.

What we use the data we collect for

We use the information that we collect from you to provide our services to you. In addition to this we may use the information for one or more of the following purposes:

• To provide information to you that you request from us relating to our activities.
• To provide information to you relating to other information that may be of interest to you. Such additional information will only be provided where you have consented to receive such information.

For information about how to manage, edit or to delete contact data which contains your personal information, please use the How to access & control your personal data found in this privacy statement.

How to access and control your personal data

You can submit a request to view, edit or delete any personal data that we hold.

You may do so by submitting a request in writing or by email. We will respond to requests to access or delete your personal data within 30 days.

Your marketing choices

You may opt out of receiving marketing information by unsubscribing using the link incorporated into all our e-mail communication.

Disclosing your information

We will not disclose your personal information to any other party other than in accordance with this Privacy Policy and in the circumstances detailed below:

Where we are legally required by law to disclose your personal information.
To further fraud protection and reduce the risk of fraud.

Third party links

On occasion, we include links to third parties on this website. Where we provide a link it does not mean that we endorse or approve that site’s policy towards visitor privacy. You should review their privacy policy before sending them any personal data.

In accordance with the Data Protection Act 1998 you have the right to access any information that we hold relating to you.

Cookies

About cookies

Cookies are small packets of information stored by a web browser on your computer.

There are two main types of cookies: session cookies and persistent cookies.

Session cookies are removed from your computer when you close your browser and are mainly used, for example, to store information about the items in your shopping basket.

Conversely, persistent cookies remain stored on your computer until they are deleted or when they reach their expiry date. This type of cookie is often used to anonymously track your activity on a website so the website owner can analyse the data to see if there are ways they can improve their website.

There are many reasons why a website may use cookies, however, the important thing to know about them is they are harmless.

Our use of cookies and similar technologies

We use cookies and similar technologies for several purposes, including:

Storing your preferences and settings

Settings that enable our products to operate correctly or that maintain your preferences over time may be stored on your device. We also save preferences, such as language, browser and multimedia player settings, so those do not have to be reset each time you return to the site.

Security

We use cookies to detect fraud and abuse of our websites and services.

Storing information you provide to a website

When you provide information on our website, we store the data in a cookie to remember the information you have added.

Social Media

Our website includes social media cookies, including those that enable users who are logged in to the social media service to share content via that service.

Analytics

In order to provide our products, we may use cookies and other identifiers to gather usage and performance data. For example, we use cookies to count the number of unique visitors to a web page or course and to develop other statistics about the operations of our services. This includes cookies from us and from third-party analytics providers.

Performance

We use cookies for load balancing to ensure that our website remains up and running.

Cookies used by Greenleaf Consulting

JOOMLASESSIONID
This is a session cookie set by this site’s Content Management System (CMS), Joomla, which is used when an admin user logs into the CMS control panel.

GOOGLE ANALYTICS (_GA)
These cookies are used to collect information about how visitors use our website. We use the information to compile reports and to help us improve the website. The cookies collect information in an anonymous form, including the number of visitors to the website and blog, where visitors have come to the website from and the pages they visited.

Neither Greenleaf Consulting or Google associate your IP address with any personally identifiable information.

A mixture of both persistent and session cookies are used to enable Google to determine whether you are a return visitor to this site and to track the pages that you visit during your session.

More information about Google’s policies can be read at https://support.google.com/analytics/answer/6004245

_ga
Used to distinguish users

Duration: 2 years

_gid
Used to distinguish users

Duration: 24 hours

_gat
Used to throttle request rate

Duration: 1 minute

REFUSING COOKIES
Most browsers allow you to refuse to accept cookies, however, blocking cookies will have a negative impact upon the usability of some websites.

Managing cookies for each browser differs, so we have provided links to more detailed information for some of the more popular browsers:

Internet ExplorerFirefox
SafariChrome
Opera

You can opt out of data collection by clicking the following link: Google Analytics: tools.google.com/dlpage/gaoptout (requires you to install a browser add-on)

Contacting Us

Should you have an enquiry relating to data protection, you may contact us by telephone on 01428 741937, via e-mail at info@greenleaf-consulting, or by letter addressed to Greenleaf Consulting, Titty Hill Farm, Iping, Midhurst, West Sussex GU29 0PL.

InfluencerMarketing& PR

Cut through the noise

Influencer marketing may be seen as today's buzz phrase, but it is the one strategy that for many is managing to cut through the noise. A well-executed IM strategy can help position your brand as an authority in its industry and help change perceptions by associating with well-chosen individuals.

Influencer marketing is not a quick sales tool. It's not about picking the individual with the largest following and exchanging money. Yes, it can help increase your social media following, and draw new traffic to your website, but it's important to understand that it's not about a quick sale. IM is not about celebrity endorsement either. Influencers spend time and effort nurturing their own brand, and therefore they care about who they associate themselves with.  In many cases, they have built a following who they connect with on an emotional level and with whom they have a trusted relationship. This is where the true value lies.

Pricing

Each project is different, which is why we don't offer off the shelf solutions with a menu of prices. We work on a time and materials basis and would be happy to discuss your project and provide you with a quote.

Let's Talk